How Arkana built an inbound system that generates MQLs — in 60 Tagen
Until now, Arkana grew exclusively through referrals and cold calls. They wanted to build a scalable inbound engine that runs without constant manual effort from the team. MerlinGTM made it happen in 60 days.
"We didn't even know a system like this was missing until we saw it in action. Now we can't imagine working without it."
Maximilian Hoffmann
CEO, Arkana
The Challenge
Arkana was growing, but almost entirely through the founders' personal network and referrals. The team had no systematic way to attract new prospects without cold calling, which was time-consuming and delivering steadily weaker results.
What We Did
MerlinGTM built a complete inbound funnel — from an SEO-optimized content system, through automated lead capture on the website, to nurture sequences that guide the lead through the process all the way to booking. The CRM was set up from scratch with a scoring model that automatically identifies the most sales-ready leads.
Results
Within 60 days of launch, Arkana received its first MQLs from the inbound channel. In the second month the number quadrupled. The team no longer depends on cold calling, and Maximilian Hoffmann describes the change simply: "We didn't even know a system like this was missing until we saw it in action."