How Datarize got data that no provider could deliver

Datarize had specific enrichment requirements that exceeded the capabilities of every standard data provider. MerlinGTM built a custom AI agent that finds exactly this data in real time.

Datarize

"We were after data no one else could find. MerlinGTM built an agent that finds it exactly the way we imagined."

Tobias Richter

Head of RevOps, Datarize

Data EnrichmentAI AgentsCustom Research

100%

coverage of attributes other providers don't have

97%

accuracy of the data the AI agent finds

4 Wo.

to the first working custom enrichment agent

The Challenge

Datarize was building personalized sales campaigns, but needed 5 specific attributes per company that weren't available in any standard database. The team researched each lead manually, taking 45 minutes per contact.

What We Did

MerlinGTM built a custom AI enrichment agent that uses a combination of web scraping, LinkedIn data, and public registries to automatically find all 5 attributes for each contact. The agent integrates directly into the CRM and enriches profiles in real time.

Results

Research time per lead dropped from 45 minutes to under 2 minutes. The agent covers 100% of the attributes that previously required manual work, with 97% accuracy. Tobias Richter: "MerlinGTM built an agent that finds it exactly the way we imagined."