How Datasync eliminated 500+ hours of manual work per week
Datasync had a problem many fast-growing companies recognize — the data was everywhere, the processes manual, and the team spent more time managing the data than using it. MerlinGTM changed that in less than a month.
"We thought we needed a simple data cleanup. What we got was a complete transformation of how our team works."
Lukas Brandt
VP of Revenue Operations, Datasync
The Challenge
Datasync grew fast, but its data infrastructure didn't keep pace. Every week the team spent hundreds of hours on manual entry, deduplicating, and trying to reconcile data from 6 different sources. The sales team couldn't trust the CRM data and checked it manually before every call.
When they came to MerlinGTM, they thought they needed "a bit of cleanup." The audit revealed something entirely different.
What We Did
We started with a full data audit and mapped every source. We identified 3 root causes of the chaos: the lack of a unique contact ID, missing validation rules on entry, and manual synchronization processes between systems.
MerlinGTM then built an automated pipeline that pulls, cleans, normalizes, and distributes data into the right system every day. We added an AI enrichment layer that automatically supplements contact profiles with data the team didn't have before.
Results
In less than a month, Datasync eliminated over 500 hours of weekly manual work. The sales team can now trust the CRM data without extra checks. The enrichment system automatically adds 12 attributes per contact that weren't available before.
Lukas Brandt, VP of Revenue Operations: "We didn't even realize how much time we were losing until we saw the number. 500 hours a week. That's 12 full working days. Now everything runs automatically."