How Loopify began routing every lead — in under a minute
Loopify had a full inbound funnel but no system that distinguished valuable leads from worthless ones. The sales team put the same resources into all of them, without prioritization. MerlinGTM solved it with a scoring model that works automatically.
"Our sales team finally stops wasting time on people who never intended to buy. The scoring system changed everything."
Marie Hoffmann
Marketing Director, Loopify
The Challenge
Loopify had good marketing and steady inbound, but the sales team was unhappy with lead quality. The problem wasn't marketing — it was that no one distinguished serious leads from mere browsers. They were all treated the same.
What We Did
MerlinGTM built a scoring model based on 18 attributes — from firmographic data to behavioral signals like pricing-page visits, time spent on the site, and content downloads. Each lead gets a score the moment it enters the system and is automatically routed to the right team member.
Results
The sales team's close rate rose 55% because it now focuses only on highly rated leads. Response time on top-priority leads is 3x faster. Marie Hoffmann: "Our sales team finally stops wasting time on people who never intended to buy."