How Nexvio reached a 34% response rate on LinkedIn outreach
Nexvio used LinkedIn as a sales channel, but without a system. The messages were generic, the follow-up chaotic, and the results far below the platform's potential. MerlinGTM changed that with automated sequences that write themselves.
"Within a month we had sequences that wrote themselves. We never thought a response rate like this was possible."
Sarah Klein
Growth Lead, Nexvio
The Challenge
Nexvio was active on LinkedIn but without a strategy. Reps sent messages on instinct, with no consistent tone, no follow-up system, and no way to measure what worked. The response rate was below 7% — far below the platform's potential.
What We Did
MerlinGTM built personalized outreach sequences for 4 different ICP segments. Each message automatically adapts to the recipient's profile — industry, role, recent posts, and company size. The follow-up system is fully automated with a 3-step flow.
Results
Within a month Nexvio had working sequences with a 34% response rate. The number of bookings increased fivefold compared to the manual approach. Sarah Klein: "We never thought a response rate like this was possible."