How Outscale achieved 8x more bookings with the same number of contacts
Outscale had an active sales team that worked hard, but the results didn't match the effort. Manual cold outreach of 50 emails a day didn't scale. MerlinGTM built a system that books meetings on its own.
"Our team spent hours on emails that brought no results. Now the system writes, sends, and follows up on its own. We just close."
Felix Schäfer
Founder, Outscale
The Challenge
Outscale had a good product and an experienced sales team, but the cold outreach was entirely manual. A person wrote every email, follow-up depended on memory, and the team could contact at most 50 new companies per day. Growth was limited by team capacity.
What We Did
MerlinGTM built an end-to-end outbound system. We started with ICP definition and automated prospecting that fills the list with new qualified contacts every day. We then built personalized email sequences with 4 steps and an automatic follow-up system. Everything is integrated with the calendar for direct meeting booking.
Results
In 6 weeks Outscale went from 50 to 400 emails per day — without a single new hire. The number of bookings increased fivefold in the first month and kept growing. Felix Schäfer: "Now the system writes, sends, and follows up on its own. We just close."