How Scalebridge got a complete TAM map — in 7 Tagen
Scalebridge knew the company was growing, but not how big its market actually was or where the most valuable segments were. In one week MerlinGTM delivered a precise market map with priority lists.
"A month ago we had no idea how big our market was. Now we have a precise map and know exactly where to focus."
Daniel Fischer
CEO, Scalebridge
The Challenge
Scalebridge focused on a few known verticals, but the founding team intuitively sensed there was a larger market they couldn't see. They didn't have the resources for systematic research, and consultants were too expensive for a one-off analysis.
What We Did
MerlinGTM launched a TAM analysis using a combination of public data, LinkedIn Sales Navigator, and custom AI scraping. In 7 days we delivered a segmented market map with 4 priority segments, a size estimate for each, and first company lists per segment, ready for outreach.
Results
Scalebridge discovered its addressable market is 3x larger than it thought. The list of 2,400 qualified companies immediately became the basis for outbound campaigns. Daniel Fischer: "Now we have a precise map and know exactly where to focus."