How Scalepath tripled its qualified leads — in 90 days
Scalepath had an excellent product but a pipeline that couldn't support the growth. The sales team worked hard but saw no results that matched the effort. MerlinGTM built a GTM machine that changed that.
"We handed them an idea. Three months later we had a system that runs itself, better than we ever imagined."
Sophie Keller
Head of Growth, Scalepath
The Challenge
Scalepath had a good product and a motivated team, but the GTM process was chaotic. Leads came from different channels with no clear prioritization system. The sales team wasted time on contacts that were never really a fit, while potentially valuable leads waited too long for a follow-up.
What We Did
MerlinGTM built an end-to-end GTM system. We started with ICP definition and TAM mapping, then developed AI-driven outreach that personalizes messages based on the data for each lead. We added a scoring model that automatically scores inbound leads and routes them to the right team member.
The entire system is integrated into the existing CRM, without having to switch the tools the team already uses.
Results
In 90 days Scalepath tripled the number of qualified leads entering the pipeline. The sales team now spends 62% less time per lead because the system filters and prioritizes automatically. Sophie Keller describes it simply: "We handed them an idea. Three months later we had a system that runs itself."
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We work with GTM teams that want to automate their outbound, their sales workflows, and everything else slowing them down.